Director of Product Marketing
Company: VirtualVocations
Location: Des Moines
Posted on: January 29, 2025
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Job Description:
A company is looking for a Director of Product and Content
Marketing to drive a cohesive strategy that combines content
creation with effective product marketing.
Key Responsibilities
Develop and own the go-to-market strategy for product offerings,
including messaging and positioning
Design and execute a content strategy that supports product
marketing goals and drives brand awareness
Plan and implement integrated campaigns to drive customer
engagement and product interest
Required Qualifications
At least 10 years in product marketing, content marketing, or a
combined role, with a focus on strategy and execution
Proven ability to develop and execute go-to-market strategies for
B2B SaaS products
Exceptional ability to translate technical product details into
clear messaging
Strong content creation skills across various media types
Deep understanding of the financial services industry and digital
customer engagement challenges
Keywords: VirtualVocations, Waterloo , Director of Product Marketing, Executive , Des Moines, Iowa
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