Marketing Analytics Director
Company: VirtualVocations
Location: Des Moines
Posted on: February 1, 2025
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Job Description:
A company is looking for an Associate Director of Marketing
Analytics to lead marketing analytics and reporting
initiatives.
Key Responsibilities:
Develop and execute a comprehensive marketing analytics strategy
aligned with business goals
Utilize media mix modeling to analyze marketing channel
effectiveness and measure campaign performance
Translate complex data findings into compelling narratives for
non-technical stakeholders
Required Qualifications:
7+ years of experience in marketing analytics with a focus on
advanced analytics and campaign performance measurement
Proven track record of leading high-performing analytics teams for
at least 5 years
Expertise in media mix modeling and advanced analytics
techniques
Extensive experience in predictive modeling and statistical
analysis using tools like Python or R
Strong ability to collaborate with internal teams to integrate
analytics into broader strategies
Keywords: VirtualVocations, Waterloo , Marketing Analytics Director, Advertising , Des Moines, Iowa
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